Lifeblood boosts donor engagement and retention with Oracle Eloqua
Lifeblood transforms donor lifecycle program with Oracle Eloqua, creating personalized, multichannel campaigns to retain life-saving donors.
Australia | Health
“Oracle Eloqua has allowed us to truly personalize our donor lifecycle program, building deeper relationships and encouraging more frequent donations. This transformation in donor engagement helps us get on with our job of saving even more lives.”
Australian Red Cross Lifeblood helps donors give life—and recipients get it. Lifeblood attracts 100,000 new donors annually, but 40% don’t return within a year. Using Oracle Eloqua Marketing Automation, Lifeblood revamped its donor lifecycle with personalized, multi-channel messaging across email, SMS, direct mail, and app notifications. The "Thank You" campaign, featuring 2.9 million personalized landing page variations, boosted retention and generated new appointments. Oracle Eloqua allowed the team to transform donor engagement, improve retention, and help ensure the continued flow of life-saving donations.
Products list
注：为免疑义，本网页所用以下术语专指以下含义：
- 除Oracle隐私政策外，本网站中提及的“Oracle”专指Oracle境外公司而非甲骨文中国。
- 相关Cloud或云术语均指代Oracle境外公司提供的云技术或其解决方案。